Various channels. One voice for your brand.
Website Copy | RSW (Creative Agency)
A story about a company that helps brands share their own stories
Digital Newsletter Series | RSW
An opt-in newsletter series with a simple message: Get to work supporting your workforce
Blog Posts | Cariloop (Caregiver Support)
To help employees caring for loved ones of all ages, Cariloop provides a caregiver support benefit featuring unlimited access to expert Care Coaches.
Email Campaign | Cariloop
This campaign was intended to increase the use of the Cariloop caregiver support benefit by employees of Pfizer. It led to a 40% increase in the opening of new Care Coach cases within the first 30 days.
Launch Episode | Equality Out Loud Podcast for AT&T
As part of a $5M, company-wide initiative to create awareness for equality, this 6-part podcast series featured CNN’s Laura Jarrett, AT&T executives, and employees. Copy development included topic selection, outlines, and final scripts with questions for Laura.
Click the play button on the right to listen.
Episode 2 | Equality Out Loud Podcast for AT&T
Employees representing four different faiths, including a Wiccan, come together to form an employee group that respects and welcomes all beliefs without judgment.
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Episode 3 | Equality Out Loud Podcast for AT&T
AT&T employees, including an executive, share their stories about how different employers reacted when identities related to sexual preference became became public knowledge.
Click the play button on the right to listen.